Toyota, Subaru and Honda lead industry for trade-in loyalty dzadmin March 6, 2018 Auto Toyota, Subaru and American Honda customers are most loyal to the brand, according to a new study examining the rate at which customers trade in vehicles for one from the same segment, manufacturer, brand or model. Previous PostCadillac names auto marketing veteran Deborah Wahl as global CMO Next PostJaguar prices I-Pace electric crossover from $69,500 Leave a Reply Cancel replyYou must be logged in to post a comment.